“He who knows others is wise; he who knows himself is enlightened.” -Lao-Tsu
MY DE-IDOLIZATION OF BEYONCE:
Of course, I would eventually write a post on Beyonce as this artist has had a direct influence on my life. In fact, most of us have watched her career blossom into the multi-billion dollar empire it is today. Whether we consider ourselves a fan or not of Beyonce Knowles, we simply cannot deny the power of influence that she has obtained globally. Today, I seek to shed light on the thin line between admiration and idolization. Thru my process of de-idolizing from Beyonce, I have learned to understand my own emotions and how they can be manipulated out of my control.
We have embodied human idolization in our society. The practice of glorifying an individual above ourself is a mental disease that is spreading within the collective of the human race. We use the word “celebrity” to identify these humans of higher esteem. We literally “follow” their every move through social media avenues. The celebrity’s fashion ‘hits or miss’, the new ‘bae’, and the next ‘celebrity sightings’ are literally what’s headlining in news!
Branding is powerful tool for Beyonce’s image. Because the secret to branding is the emotional connection of the target. Her lyrics are saturated with an intoxicating persona of female expression and often striking as it challenges the ideals on how a female should be perceived in our restless, modern society. This persona that she masters, confident in its delivery, tugs at the heart strings of those who resonate with Its great message. For days, I would sit in a magical Utopia daydreaming of taking on this kind of persona, engulfed in my headphones…
Many people must not be aware of the hunger of inadequacy that we feed when we perceive another human as above us, better than, better off than, or better looking than us. To perceive someone as being ‘higher’ than you in any capacity is an act of depleting your own power. You become impressionable to the extent that you can self-hate. This looks like you assessing your state of life and considering if someone is better off than you, then they must have something that you do not. Feeding deeper into your inadequacy, you will either hate them for having more, or love them so you can get what they have. Either way, this person has more than you so they are higher than you. And the cycle continues. As long as you focus on what you don’t have, you remain in a state of lacking. And as long as you focus on what ‘they’ have, you are in idolization.
To look up to a human as a ‘god-like’ figure , would mean that you are now a follower of their personal agenda.
This very introspective journey led to the finale of my idolization of Beyonce. It was a recent shift for me. It came at the time when she released her ‘7/11’ music video. As much as I kind of liked the video, it was my first experience in not being as engaged in what she was presenting. The video fell right in between a very intense period in our society; right after the ‘non indictment’ of officer Darren Wilson, and just before we heard of the results for Eric Garner. The tension of this time was and is still being shared across the world. Beyonce, would clearly have some sort of response… But was it this 7/11’ video?
The use of a brand can be beneficial for any seller because the product displays its offering to you and your social needs. A strong brand displays reliability, making you feel secure in your idolization.
The powerful identity of a brand can now influence your social status. If you do not invest in specific brands, you can feel that you are not apart of a certain culture or group. People will blindly support brands that are not supportive of their agendas, but will place them in a social status that is expected of them. We partake in these practices because of how it makes us look and how it makes us feel. The branding of a human being is one of the most powerful tactics to keep people in a mind control. If we can idolize this human tied to a branded message, we can end up following their every move without question.
Why did a big major corporation decide to invest into the branded artists today? Is it because they are the best singer, guitarist, dancer, or rapper in the world? Is it because, they are the ones who are willing to work long hours and get their product out? Or is it because they fulfill a certain agenda that coexists within these major corporations?
Most of the American culture is not open to the artists that fall under the ‘commodity’. It’s too risky. And the fault in that choice is that we may be overlooking the opportunity to expand our taste because we are transfixed on the branded-only artists. The power of the brand can lead to mind control.
The independence of your mentality is the most important and yet the most neglected in the human collective. People are not able to open up their options because they are fear stricken of taking a risk. I can honestly say that I’ve taken a risk and found a deeper sense of love for myself. I can stand in admiration for Beyonce now which I believe is a better emotional state for my life. I’ve used my knowledge of understanding Marketing tactics to come to an interruption in my blinded cycle of self-processing.
My journey is taking me toward self love. I can honor Beyonce for who she is, but I choose to find my own persona than take on hers. Sounds like love to me!
I’m hopeful if we can put self-love on the pedestal, we can break the spell of idolization.